The Luxury Network Brings Its World-Renowned Leadership in Affinity Marketing to The US With The Grand Opening of Its Los Angeles Office
29th September 2016The Luxury Network, the worlds leading luxury affinity marketing group, has selected the Los Angeles area as its first U.S. hub. Founding members in the Los Angeles region include Harry Winston, Aston Martin, Porsche Design, Northrop & Johnson, Montage Beverly Hills, Crystal Cruises and Quintessentially Lifestyle.
Through The Luxury Network Los Angeles, new business partnerships will be created via strategic alignment, joint collaborations, product placements, endorsements, media sharing, B2B and B2C networking, sales and luxury showcase events and numerous other affinity marketing activities.
“We understand the importance affinity marketing and networking play in the development of new business opportunities and recognise that it is not always easy for companies to find the time required to develop, nurture and capitalize on marketing alliances and partnerships”, said Mark Aldridge, Sales and Marketing Director of The Montage Beverly Hills. “We believe that The Luxury Network will be a valuable resource in facilitating and orchestrating affinity marketing amongst a selection of other luxury brands.”
On October 13th, The Luxury Network LA will welcome all founding members to the Montage, as they host the first new business seminar in Beverly Hills at one of the cities most glamorous hotels. This event will bring together an exclusive group of luxury brand directors who will have the opportunity to network with and present to their peers to develop strategic marketing partnerships.
The Luxury Network has already facilitated a collaboration among its members with the Montage supporting Face Forward at their recent annual fundraising gala which was held on September 24th. The non – profit provides domestic violence victims who carry the physical evidence of past abuse with plastic reconstructive surgery.
“There is an incredibly strong luxury market in Los Angeles, and high end companies are looking for creative ways to reach new prospects within the targeted high net worth demographic,” said Rowan Kelshaw, Managing Director of The Luxury Network LA. “As a member of The Luxury Network, brands have immediate access to one another at the senior decision maker level, providing a more direct route to qualified high net worth clientele and opening doors for extraordinary new marketing opportunities.”